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The ACTIVE NATURAL Oats formula in AVEENO Baby Regular Moisture Lotion contains five essential elements that are also present naturally in healthy skin. These ingredients help to soothe and preserve your baby's skin. The non-greasy, naturally nourishing product absorbs easily, keeps skin hydrated for up to 24 hours, contains no drying alcohols, and won't clog pores. It's made of hypoallergenic and fragrance-free ingredients.